Ben & Jerry’s-How I redesign entirely Ben&Jerry’s digital platforms in 72 hours

PROJECT INFO:

7-9  March 2024       Solo project

The challenge

The challenge was revitalizing the digital presence of Unilever’s Ice Cream division, specifically by creating a creative concept for redesigning the Ben & Jerry’s website. This involved adhering to the brand’s visual guidelines and considering current industry trends. All of this in three working days.

To accomplish this task, I was asked to:

Develop an innovative concept for redesigning the Ben & Jerry’s website, ensuring it aligned with the brand’s identity and values. Implement this concept by creating visuals for the Homepage and other relevant sections of Ben & Jerry’s website, maintaining consistency with existing logical and structural components while incorporating updates and improvements for the project goals.

My Role

UI researcher / UI designer / Prototype specialist

Discover-12h

First, I analyzed the digital platforms through which the brand currently communicates online. This helped me understand its positioning and the objectives of these platforms. Essentially, two things occur: the brand’s story is conveyed to the user to communicate the quality and excellence of the product, and retail sales are made directly through e-commerce.

Afterward, I took a thorough look at the primary competitors’ websites to study the design decisions made by those who had more time than me. This allowed me to draw inspiration and reasoning for the redesign I was working on.

 

 

 

Define-8h

When I first delved into my project, I developed an uplifting mood board to capture freshness and airiness. I aimed to achieve a design with gentle, uncluttered contours and a sleek, understated appearance.

 

After choosing the reference colors and fonts, I created the main components and the entire Ben & Jerry’s website on Figma, including mobile and desktop versions.

Luckily, the request specified that only the visual design should be updated, So I analyzed the main flow but chose not to delve deeply into redesigning the UX choices.

Develop-48h

I meticulously crafted a high-fidelity prototype using Figma. This comprehensive prototype features a landing page homepage and a product page meticulously designed for desktop and mobile platforms.

Deliver-4h

I have finally completed the preparation of the delivery material, the working prototype, the mock-up, and the presentation where I provided a comprehensive explanation of all the work I have accomplished.